There once was a person who saw a grave problem with the world. Everywhere they looked, they saw the problem perpetuate and persist. Yet this problem could have been resolved or minimised if only people would be aware that the problem existed. They decided to take up the righteous cause to help make the world a better place.
The righteous person encountered an oblivious person, one who didn't see there was a problem. The oblivious person couldn't understand where the righteous person was coming from, while the righteous person got mad at the oblivious person for being so oblivious. After all, how could the oblivious person not see the right that inspired the righteousness?
The oblivious person, on the other hand, couldn't see what the problem was. All that person saw was the righteous attitude that was being taken; that they were being preached to and belittled over something they couldn't see as a problem. After all, how could the righteous person expect the oblivious person to see they're right?
The oblivious person came to associate the cause of the righteous with the negativity of the message. The label came to be used in a derogatory manner, with the message lost behind the hostility of the messengers. A person sympathetic to the cause would distance themselves from the label, while the righteous would lambast the sympathist for either not taking the issue seriously enough or for undermining those who are speaking out.
An argument broke out between the righteous and the sympathist. The righteous saw the sympathist as not taking the problem seriously enough, and as being ineffectual. At the same time the sympathist saw the righteous person as exacerbating the problem by creating a negative image, and not getting through to the oblivious person.
In the end, the oblivious person remained oblivious, and the problem remained a problem. The righteous person remained outraged, while the sympathist lamented the lack of progress being made on both sides. The sympathist couldn't become righteous because the oblivious person would remain oblivious. The oblivious person couldn't become righteous because they could not see the problem. And the righteous person remained righteous as the problem persisted.