Thursday, 23 December 2010

Morning Scepticism: Bluetooth

When buying a car, there are many things one looks out for. You'd think the main things would be over the car's reliability and TCO. How efficient is the engine? How often does it need servicing? How easy is it to use? Yet somehow these important features don't play a part in advertising. I recently saw one ad that one of its main selling features in the 30 second spot was that the car had bluetooth and could synch with media devices. To me, that's like seeing an advertisement for a house where the emphasis is on the material the kitchen bench is made out of. It might be energy efficient, spacious, well-constructed and in a great area, but it's really important to talk about how good the benches look - perfect for entertaining purposes.

1 comment:

Richard T said...

It is possible that in a field of cars that all do the same thing they are trying to differentiate themselves.