If you can't articulate a positive account of a given political belief in terms of positive values, you haven't understood that belief.
With the erosion of political discourse online, it's often hard to get away from the partisan rhetoric and inevitable strawmanning. We have our own political narratives for our own beliefs, bolstered by a community of like-minded individuals, yet we are isolating ourselves from other groups who respond to different values and narratives.
The more I saw this rhetoric online, the less I could figure out who it's for. It seems more about fostering in-group solidarity than an attempt to win in a democracy. And in a democracy, persuasion is the path to adoption.
Gross caricatures are not at all persuasive to those who are caricatured, and may only be effective on the neutral if it can capture an actionable value. More specifically, if you don't capture the correct values that are in play, you are showing yourself as an unreliable critic. You are a partisan hack repeating your tribe's talking points instead of offering a penetrating criticism.
Beliefs are rooted in values, and one reason why anyone claiming to be the moral majority or the 99% is greatly overestimating how widespread their particular values are. Yet both the moral majority movement and the Occupy Wall Street movement had values they believed in and believed were worth fighting for. To address either is to address those underlying values, however divergent they are from your own.
If you cannot see the focus on family, on love, on valuing social order, on the important of doing right morally, then the moral majority seems like a bible-thumping persecution-happy hate group. Similarly, if you can't see the commitment to justice, to rooting out corruption and greed, to caring for the basic welfare of people, then OWS seems like a bunch of self-righteous anti-capitalists who know nothing of how the world works demanding a socialist revolution.
People tend to centre their politics around beliefs that matter to them, so trying to demand a political discourse that ignores that is a disaster in a democracy. It's hard to break out of our own narratives and tribal allegiances, but doing so is how political discourse can (at least partly) transcend partisan talking points because it gets to the heart of what matters to a voter. Talking about their moral failings that you perceive in their beliefs is going to be ineffective at best, and often even counterproductive.
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