Friday, 13 August 2010

Morning Scepticism: Spin

There's a video psychologists play where viewers are meant to count the number of times the ball is passed by the children wearing white. Meanwhile a gorilla walks across the screen and a lot of people don't see it. But once it is pointed out to them they can't unsee it. So when politicians engage in spin or overuse a slogan it's like the gorilla video, you can't unsee it and that detracts from the message.

1 comment:

EastwoodDC said...

Thanks for the Morning Scepticism, I am enjoying it.