Tuesday, 24 August 2010

Morning Scepticism: True Believers

Psychological theory and clinical research suggests that once people form a particular belief, evidence to the contrary serves to entrench it. It's the fallacy of sunken costs, only on an unconscious level. This is one reason why true believers aren't going to be shaken from their beliefs. The more you hammer them with contradictory evidence, the more they dig their heels in.

No comments: